How does Williamson show the use and abuse of power in “The Club”? Essay

David Williamson exposes the use and abuse of power in his play The Club, which offers â€Å"a look at the power behind the big men of the sporting world†. Through the use of dramatic and language techniques such as dramatic irony, mise en scene and simile. Williamson suggest that manipulation of power can destroy friendships, organisations and affects one’s passion. In particular the abuse of power is shown to backfire on Jock, Gerry and Ted this suggest that individuals and groups should not abuse their power but instead follows Laurie’s example and use power selflessly. The committee members’ passion for the game leads them to use and abuse their power to form an ideal team to win the premiership, however their actions go against the club’s values and negatively affect the club. Ted’s passion for the game is displayed by the line, â€Å"I’ve seen every game we’ve played since I was six†, and his detailed description of Laurie’s first kick with jargon like ‘long low pass’ and ‘blind turn’, which reveal his commitment towards the sport and the club. However, as the president, Ted only cares about winning and loses sight of the team. This is shown when Geoff Hayward is purchased without consulting Laurie (the coach) and the team members. Ted’s abuse of power is emphasised by Laurie’s angry tone when he is criticising Ted for trying to tell him how to coach, and by his dismissal in the line â€Å"I don’t appreciate interference from amateurs†, which co nnotes Ted’s status as a newcomer trying to run the club. Although Ted is motivated by his passion for the game, his abuse of power to show authority over the team makes the club suffer. In the text, Williamson shows factionalism through the portrayal of characters working against each other and manipulating one another. Jock and Gerry’s abuse of power is displayed with dramatic irony as they are shown to be plotting behind the player backs and scheming for Ted and Laurie to get fired. Gerry says to Laurie that he wants Ted out â€Å"as much as you do†, appearing sympathetic, but the audience also sees Gerry talking to Ted about how they are going to force Laurie to resign after the season. Gerry uses  and abuses his power to get the ideal team that he and Jock want. Also, Jock’s abuse of power is evident by Laurie’s accusation that Jock only supported the committee’s traditional approach to recruiting players to stop Laurie from succeeding, claiming that â€Å"the reason why you wouldn’t let the club buy players was to stop me winning a flag.† Williamson uses diction and tone to bring out Jock’s scheming and manipulation toward Laurie so he can achieve and accomplish his own hidden agenda, which is to undermine Laurie. Laurie’s selfless acts upon others show how moral he is, and show his loyalty to the club, he shows that he doesn’t abuse his power and uses his power selflessly. This is shown through the use of language of disagreement, where Laurie tries to defend Danny’s position when â€Å"Danny was getting thrashed. I thought you mightn’t have noticed†, a quote from Ted which emphasises how badly ‘thrashed’ Danny was. Because of this, Ted wanted to ‘shift him’ but Laurie disagreed with the fact that anyone on the team besides Danny could take Wilson (one of the best footballer). This shows Laurie’s morality in terms of how he thinks of others, that he knows that Danny ‘was desperate to keep on trying’. This shows Laurie’s human aspect and therefore shows his loyalty to the club. Another abuse of power to be measured is Jock’s human aspect. Jock is loyal to the club, but is based on selfish and violent acts; he wants everything to be good for him, so that his name can be on top of the club. He is also a non-secretive person, and because of this, he shows that he doesn’t care what he does, and therefore emphasises he only cares for himself and is self-motivated. In the play, The Club displays how characters take advantage of their status with their power of being talent. This is shown when the club receives a new player from Tasmania, which also changes the traditions of having their â€Å"local boys† playing for the game. Williamson exposes how players such as Geoff Hayward take advantage of their power and use their power to receive a better income and take advantage of the club. Geoff Hayward abuses his power also on Jock by telling his problems, however Geoff is lying to Jock and Jock believes everything in what he is saying. This is seen with the line delivery, and tone of â€Å" I get the feeling that something is worrying you Geoff†, in my own interpretation jock is gesturing to Geoff in a way that  offers to help by listening, but jokes facial expression would be that he thinks he is better for suspecting something is wrong. Geoff uses his power to abuse jock by fooling him in to a trick and making him believe in the unthinkable. In conclusion David Williamson highlights how the abuse of power that can take away one’s passion for the game, and loose in what they stood for like ted. Also that people use their power to gain respect and only use it for their own motives such as Jock and Gerry as they just wanted their ideal team. However, like Laurie he uses his power selfless and liked to use his power for what they believe is right. The Club explores how power can be used positively and negatively and the message behind it is to show the corruption behind the sporting world.

Family Essay

1. Describe 5 different types of familiesA family is a group of people living in a household together either by reason of marriage, blood relation or adoption. Families are the reason for creating today’s society. This is because in a family, people are created and brought into the world, cared for, and given the correct tools to survive in life.There are five different types of families, which are as follows:I. Nuclear Family: The nuclear family is a family that consists of a mother, father, and their child/children. In most cases, the parents in a nuclear family are married. An alternative name for a nuclear family is an elementary family.II. Extended Family: The extended family expands wider than the nuclear family. This is because it consists of grandparents, aunts, uncles, and cousins living either nearby or in the same household.III. Single Parent: A single parent is when a parent lives without their spouse, leaving them with most of the responsibilities to raise the chi ld/children on their own. A single parent is usually considered the primary person who takes care of the child. In some cases due to divorces or separation, the child lives with their primary parent, but is given the privileges of visiting the residence of their noncustodial parent, meaning the parent who does not have complete custody over their child. In this case, the noncustodial parent is most likely to be the father of the child. Single parenting has been caused by many reasons in today’s society, which include:Death of a partner.Child abuse.Neglect.Divorce.Adoption, when the adoptive parent does not have a partner/spouse.IV. Blended Family: A blended family or sometimes called a â€Å"step family† is a relationship when both spouses have been married before and have remarried again, which sometimes lead to a child being brought into the marriage from the past relationship.V. Foster Family: Foster means to help someone grow  and develop. A foster family is two adults that take care of one or more children that belong to other parents. This action is usually called adoption.2. What are the rights and responsibilities of family members?A right is something that people are entitled to. A responsibility is the opportunity to work independently and make your own decisions without being told what to do. Being a part of a family imposes rights and responsibilities on each family member that must be taken seriously. The overall rights and responsibilities of family members are essentially to look after the house and to take care of each other. The responsibilities of the parents are very critical.This is because a parent is supposed to feed, clothe, shelter, educate and provide a safe and comfortable living environment for their child/children. The rights of parents are to interact with their souls mates especially through tough times when they need someone to talk to. Overall, parents should provide companionship for each other. Similarly, child ren also have responsibilities, which include performing the chores that their parents give them to do.These chores can include cleaning, assisting with cooking and looking after younger siblings or other family members. Children also have the responsibility to be respectful and obedient to their parents. The right of a child is to be able to request some things that can be valuable to them from their parents. Perhaps most importantly, the joint responsibilities and rights of all family members are to ensure that the home is a safe and loving environment.3. How does social pressure affect the family?Social Pressures are the combined pressures that surround individuals during everyday life. Examples of social pressure are Peer Pressure, and Academic Pressures. Social Pressures can be confusing and stressful. Despite the strain, these are common pressures that families are normally faced with, especially in the teenaged life. Social pressure affects the family because if not properly managed, it can cause family members to make poor choices, which can lead to the family breaking apart, someone being taken away from the family, or in a worst case scenario, death.Social pressure with the big impact of it, sometimes lead family members into taking drugs trying to relieve their stress. Social pressure can lead up to death in various occasions. This reason is caused mostly because of the pressure that is placed on an individual, forcing them into taking dangerous medication or hanging themselves which leads to death. Many people turn to drugs or alcohol to relieve themselves from pressure. Other social pressure that people are affected by is unemployment or a general lack of finances.In this case it can force a family member to start stealing and committing robbery in attempt to provide for their family members. This can affect the family because it usually leads to person being remanded to prison for several years. Imprisonment of a parent automatically causes the d ynahousehold to become a single parent family and When it comes to the family members trying to fix their problems with alcohol or drugs, this can normally lead up to addictions.In reference from pastor Philip Stubs, he states that social pressure affects a family unit primarily by way of supplanting the family time that is essential for the nature of the family unit. The competition with the family time, from various social events, projects or circumstances results in individual family members opting to reduce their involvement with their family and instead investing their time, money, and emotional energy in societal events, resulting the family unit being weekend. †4. Divorce has been one of the causes of the change in the Bahamian family Structure. Do you agree or disagree? Give reasons to support you answer.Before answering this question it is first and most important that we understand what is divorce. â€Å"Therefore what God has joined together, let no man separate. à ¢â‚¬ (Mark 10:4) â€Å"Now to the married, yet not I but the Lord: A wife is not to depart from her husband. But even if she does depart, let her remain unmarried or be reconciled to her husband. And a husband is not to divorce his wife. † (1 Corinthians 7:10-11). In the â€Å"Oxford Student’s Dictionary,† a divorce is the legal ending of a marriage. An online dictionary, â€Å"Datasegment.  com,† refers to a divorce as a legal dissolution of a marriage contract by a court or other body having competent authority.I agree, divorce has been one of the causes of the change in the Bahamian family structure. I then questioned Pastor Stubs on his view of the question. Pastor stubs agreed as well, he stated that â€Å"Of course the Bahamian family structure has also been defined by single parents who have never been married. While many single parents continue to lead excellent households, the best model for a family is the one in which a married man and woma n work together as a team and lead the household and family.I then questioned pastors from my church, Abundant Life Church where Pastor O’Neil Russel along with Pastor Gil. gave their view about the question. They too agreed with the statement. The pastors said that â€Å" Indeed, divorce has been one of the major causes of the change in the Bahamian family structure. As a nation, the Bahamas has been founded upon biblical principles. The biblical model for the family is for a husband and wife to be living together in a godly marriage which, as a result, produces children which ought to be brought up in the fear and admonition of the Lord.However, when a divorce occurs there is a disorting of what the family structure ought to look like. The structure is different when a husband and wife are not living together and this structure produces problems in the homes with the children as well as with society as a whole. In the Bahamas, there have been many divorces and as a result the basic family structure is deficient in function and effectiveness when it comes to our society.5. To what extent does the change in the Bahamian family structure lead to the many social problems in our society todayIt is very important to understand first that every family makes up today’s society. The change in the Bahamian family structure is highly responsible for the many social ill in our country say’s pastor Gil. This is especially the case when it comes to young men. Most of the social problems in our society are being committed by young men. These young men do not have any sense of identity, direction, or purpose in life.When the young men decide to take part in criminal activity, it always ends up in to a family losing a loved one. In the Bahamian society today, many residents complain about the men who are doing the crime not being brought up properly in their homes. The reason being for that problem is because of the fact that there is no father figure i n the hose hold. This is the job for their fathers. When a father does not live up to his responsibility in the lives of his children, he causes problems with their identity.They are not given the discipline, love, acceptance, and direction that God has designated the father to introduce to them and thus they turn to other vices or persons to the detriment of their lives. The intake of this question from Rev. Philip Stubbs was very straight forward to the question too as well. Rev. Stubbs said that â€Å" In our society the family is the most foundational unit. It is through the family that persons are socialize, that is to learn social skills so that they might be properly prepared to function well in society.The sad diminished familial situation had directly resulted in many social problems in our society. These problems include low academic performance, violation of the nation’s laws, low levels of ambition and long term planning amongst young people. † In my opinio n, the social problems are mainly because of how some parents are raising their children. Inside the homes, some parents may not take time to spend with their children, show no kinds of love towards them, treat the aggressively and with all of this being done can lead to the child being a pest to the Bahamian society.6. How do you think the family can help to combat the social problems of today?The family can help to combat social problems today by being responsible enough to raise their children properly. Parents should pay close attention to the problems that are going on today and realize that because of the poor teachings about being a good citizen are leading to the many problems today. Pastor Gil says that â€Å" the family can help to combat the social problems of today by seeking to remain together as husband and wife while raising godly children in the fear and admonition of God. The parents are to be an example to the children of godliness and they should as a result foll ow their example.When more families decide to take on this purpose, the social problems of today will be decreased over time. Wanting to know more on what someone else thought we could do to combat social problems, I again question Rev. Stubbs on his point of view. He said that â€Å"Socialization through transference of excellent values like self- respect, respect for others, respect for law and order, promotion of Christina spirituality, promotion of education and industry are key ways Bahamian families can help to combat social problems in the Bahamas.7. Assess the role the church plays in creating a good familyBefore we can answer the question, we must first understand what is a church. A church is said to be a place that we can go and give thanks and praise to the almighty God. We can also go to the church for weddings, funerals, help with funds, and family crisis. The church plays a very big role in creating a good family. Pastor Gil says that â€Å" the church plays a funda mental role in creating a good family.The church is the pillar , ground of truth and the place where the family ought to go to receive biblical preaching and instructions that will help them to grow together into becoming a family that is pleasing to the Lord. It will train fathers to lead, wives to submit to the husbands in the Lord, and for children to obey their parents. The church is important because the teaching of God’s Word will help the family to be what it ought to become in the sight of God so that it will be functioning and the possibility of it producing social problems is decreased.

Buffalo Bill’s Defunct

â€Å" Buffalo Bill’s Defunct† Joey Willoughby ENG 125 Introduction to Literature Instructor: Katie Newbanks 5/16/2011 Buffalo Bill’s Defunct E. E. Cumming’s,† Buffalo Bill’s Defunct† is a somewhat difficult poem to interpret. The poem displays peculiarities of sound structure, as well as line and stanza. What we don’t see, in this poem, is as vital to our understanding of the poem, as what we do see. â€Å" Buffalo Bill’s Defunct† is an extremely short poetic piece consisting of only eleven lines and is a free verse, open form classification of poetry in reference to mortality.The poem can also be considered as onomatopoeia in nature due to the utilization of words to represent sound. The nature of the poem is also based on a centralized protestation of death of an individual that provided enjoyment to the lives of others. Example: how do you like your blueeyed boy Mister Death. Cummings sarcastically refers to â₠¬Å"blueeyed boy† as simply another deceased person, as opposed to his earlier depiction of Buffalo Bill’s appearance as a â€Å"handsome man† with many accomplishments in life.My interpretation of the poem is that he appears to be saying to Mister Death †You took him, but you’re not going to get any enjoyment from doing so. † Cummings is essentially blaming Mister Death and insinuates to him that he will give Buffalo Bill new life. There were many composites of this particular poem that captured my attention at the very beginning of the analysis. The particular style of wording of the poem (structurally) suggests to me an arrowhead. This is significant as in life Buffalo Bill, a frontier scout was associated with Native Americans and was a wild west outlaw.The unconventional syntax, style of language, and lack of punctuation also attracted my attention to the poem. Cummings also uses eccentric topography and word arrangement in his work. Exampl e: The word Defunct, (line 2) is an eye catching word as it dwells in a space where one would expect to visualize the word â€Å"dead† or â€Å"deceased. † (Clugston, R. W. ) Single words are presented to the reader as complete lines. Example: (line 1) Buffalo Bill’s, (line 2) Defunct, (line 7) Jesus, and (line 11) Mister Death.The only capitalization of words are (line 7) Jesus, (line 1) Buffalo Bill’s and (line 11) Mister Death. â€Å"Buffalo Bill and Mr. Death enclose the poetic material and â€Å"Jesus† is set apart by itself, to the furthermost right extremes of the poem. Example: (line 1) the beginning – Buffalo Bill’s and (line 11) Mister Death at the poem’s end. (Clugston, R. W. ) The word arrangement also attracted my attention. Example: (line 6) â€Å"onetwothreefour pigeons† and (line 6) â€Å"justlikethat. †This presentation of words is known as neologisms, which is defined as a new usage of a word.Th ese visual effects are intended to assist in the translation of what we read. Example: ( eye;gt;voice;gt;ear) so that we recognize the stress in each instance. For example, in (line 6) â€Å"onetwothreefour pigeons† one can almost hear the short, sharp sounds of the gunshots in the rapid fire shooting of the clay pigeons. I believe that poetry is meant to be heard. â€Å"Buffalo Bill’s Defunct† definitely provided this sensory effect, as I could almost hear the gunshots via reading the words of the poem.This type of word arrangement could also be an indication that Cummings possessed a great admiration for Buffalo Bill’s shooting prowess and is a direct reference also, to the â€Å"Wild West Show† circa (1890) where Buffalo Bill performed in his later years. In (line 7) of â€Å"Buffalo Bill’s Defunct,† Cummings uses the single word â€Å"Jesus† which was quite baffling to me. I came to the conclusion that this provided a contr ast between â€Å"Jesus† who is typically referred to in the light of love and peace, while Buffalo Bill was notorious for fights and etc.In comparison of Buffalo Bill and Jesus both are noted to have an association with the death process. (Clugston, R. W. ) Metaphorically speaking, Cummings utilized two very opposing characters in his poem, Buffalo Bill and Jesus. The metaphoric process is very unique in the fact that it sets objects which are unlike together and hones in on getting the reader to acknowledge the resemblance between the two. In (lines 4 -5), Buffalo Bill’s horse is an excellent sensory image, as one can almost visualize the gray-colored, sleek steed with Buffalo Bill as rider galloping across the plains.This signifies that the poem possesses aesthetic merit, as we envision the beauty of this mighty stallion. (Clugston, R. W. ) The differences between speech and poetic form affected my experience of the poem by allowing me to put myself in Cummingâ€⠄¢s position and actually feel what he was feeling as he wrote the poem. Cummings is saying, Okay, Buffalo Bill is dead, but he will forever be remembered as he was when he was living. â€Å"You can’t take that away, Mister Death!Perhaps the final rhetoric question to Mister Death says it better: â€Å" how do you like your blueeyed boy† He is essentially telling Mister Death that (you have him, but you do not have in your possession what we had. )(Clugston, R. W. ) â€Å"Buffalo Bill’s Defunct,† addresses a common human experience â€Å"death† and puts emphasis on the fact that those who have passed over are gone, but not forgotten. E. E. Cummings, â€Å"Buffalo Bill’s Defunct is a somewhat difficult poem to interpret.The poem displays peculiarities of sound structure, as well as line and stanza. What we don’t see is as vital to our understanding of the poem, as what we do see. Here’s to Buffalo Bill. May he remain as alive in our lives today as when he rode his handsome stallion in the â€Å"Wild West Show† of yesteryear. References Clugston, R. W. (2010) Journey into Literature, San Diego, CA: Bridgepoint Education, Inc. http: www. content. ashford. edu Table 1 Insert Table Title Here Figure Captions Figure 1. Insert figure caption here.

English Essay Example | Topics and Well Written Essays - 500 words - 63

English - Essay Example The day; which I would cherish for my whole life. The day I was going to make the freshmen’s toast for my class, at the freshmen’s dinner, as the dean’s personal selection out of a class of hundred students. They say happiness is best enjoyed with a loved one. How immature I had been. About happiness and about loved ones. After a hurried breakfast, I had gone to meet my best friend in the entire world. As I saw her face, a memory flashed across my mind. The expression of pure joy on her face when I had told her I had been selected. She, of all people knew the uphill battle I had to face with my parents. She had been with me since we were foetuses. As the only child of award winning scientists, academic perfection is not just asked of, it is demanded. The freshman’s toast was the highest tribute bestowed on a freshman, and I knew it would finally prove to my parents that I was worthy enough to be their offspring. Looking back now, I realize the joy had been blemished by an expression that had appeared on her face for a fleeting second before being lit with delight, an ugly expression, a look of pure jealousy. We had dined together, a celebratory lunch, her treat. I remember feeling a combination of emotions, from butterflies inducing anxiety to spine tingling excitement to incredulity. She calmed me, reassured me, laughed away my doubts and did everything that I needed at the time. By the time we got done, it was time to get ready for the dinner. We spent an enjoyable hour getting ready. I was starting to feel more and more nervous as the time for me to stand up in front of a room full of my peers and their families and deliver an inspirational speech drew nearer. I remember receiving my parents and escorting them to their hotel room a few hours before the dinner. I had kept the part about me being selected to give the freshman’s toast a surprise for them. I clearly recall the mental picture

Introduction about Al Hilla in Iraq Assignment Example | Topics and Well Written Essays - 250 words

Introduction about Al Hilla in Iraq - Assignment Example During Muslim rule, it was a major centre of education and Islamic scholarship. Among its renowned scholars were the historian and astrologer Muhammad ibn Tawus al-Alawi al-Hasam (Singh, 2004: 425), and the Shia legalist recognised as the Imam of his time, Ahmad ibn al Mutawwaj (Cole, 2002: 34). The city is now predominantly occupied by Shias. All Hilla was also visited by the famous Muslim traveller Ibn Battuta in the 14th century on his way to Baghdad (Dunn, 1986: 97). At the time of the Usmanian (Ottoman) Empire, Al Hilla was a major administrative centre and it remained so during the period of the British Empire. In 1920, heavy fighting took place in the city during an uprising against the British, and in 2003, the city again witnessed heavy fighting against the US Army during the rule of Saddam Hussein. Over the past decade, Al Hilla has been the scene of several bomb attacks due to the American occupation of Iraq, but the situation is relatively peaceful once

Would children be better served by a program devised by Texas for Essay

Would children be better served by a program devised by Texas for TEXAS - Essay Example The education system hence has roots in the federal controlled program. According to some activist and politicians, some people prefer the education system to be run at the state level rather than at the government level (James & Kevin 17). Education should be managed and controlled at the state local level since different communities have corresponding different needs. Employing a similar curriculum in all may sideline some community’s important aspects of their culture. For example, if examinations show that a certain school is poor in mathematics, it is quite easy to adjust to change this deficit. The parents and the community of Texas at large are well conversant with the educational needs in the society than someone else in California. If the students of Texas are more interested in a certain career than the other, then this passion should be exploited for mass output of human brains. Education controlled at the state level would allocate schools the flexibility they requ ire particularly in managerial and teaching practice. Different populations of our children face different obstacles in learning. Additionally, these children learn in a different manner due to different upbringing, peer influence and cultural activity. We have to recognize this and react by offering schools much freedom to change with circumstances (James & Kevin 77). This will minimize wasteful allocations made from the current federal government which has little use locally. The flexibility will allow schools to and states to plan and implement their timetables and annual calendars appropriately in favor of their other activities and climatic conditions. For instance, when it is too hot in Texas, it may be apparently too cold I another state making education for children not favorable. Hence, having education managed at the local stage will allow the state of Texas to implement a new curriculum and education annual c calendar specifically suiting economic, climatic and political activities in Texas. In accordance to an article in New York Times by Kate Taylor on 6th March, 2012, entailing school funds allocation being reduced by the government to schools, if states had taken excellent control of school, such a thing could not be affect them. According to the interview by John on education, this leadership structure would promote more co-operations between school boards and city/municipality/county governments in district control. Funding resolutions would be completed by a working group consisting of board members in Texas and potentially extra mayor-selected members while curriculum decisions and instruction would be exclusively dealt with by the school board. This has the benefit of allowing school boards on focusing on what they do or can do best as far as education is concerned and allows voters to command the school board in terms of performance regular observation (Robert 78). School superintendents would proceed as the unifying oblige between the sta te and the federal government and a countenance to the public. It will be easier for parents to reach the local administration, monitor their children educational systems and contribute to any reforms and procedures required. For instance, if parents are complaining about a certain issue concerning education, they will not have to travel all the way to the federal government educational headquarters to be addressed on their demands. They will instead visit the educational board managing education here in Texas and have their problem solved by the board. This will enhance a bit of democracy and time consciousness in Texas community (Sheppard 88). This is because the educational system will run on its own as a

Peer reviews and population page Assignment Example | Topics and Well Written Essays - 500 words

Peer reviews and population page - Assignment Example However this is not the same for all ethnic groups. White Hispanics have the lowest numbers while African Americans have highest number. According to Vijan, Hayward and Langa (2004), diabetes is one other factor that seriously affect the productivity of people born between 1931 and 1941. In the USA, an estimated 16–17 million people live with serious diabetes conditions making it hard for them to be economically productive. Apart from these people being unproductive, they also have increased costs for healthcare. These authors argue that for most people who have diabetes related cost, these costs arise from diabetes related disabilities. Nishita, Uehara and Tom (2011) indicate that effective self-management for diabetes patients requires them to directly participate in the care in order for them to avoid disability and to maintain independence and employment. They found that the patient’s perception and knowledge of the impacts of diabetes can affect the way the patients are able to manage the disease to prevent disability related to diabetes. Younger people when diagnosed with diabetes are more likely to feel that they will be affected more by the condition, especially with regard to their employment and their ability to take care of themselves. Hawaiian young residents were more likely to be concerned with these facts when diagnosed with diabetes. Today, over 16 million Americans live with diabetes. Of these, a majority of them end up becoming diabetes due to diabetes related issues. The number of USS citizens with diabetes is growing at a very fast rate. Between 2007 and 2012 alone, the number of people with diabetes in the United States increased by about 41 %. This increment is a very alarming rate. most Americans do not have enough knowledge about the disease and that in most cases, if diagnosed with the disease, do not know how to take care of themselves to avoid the deterioration of the

Report of the essay study based on the Case study

Report of the study based on the Case study - Essay Example This report assesses the marketing issues to be considered in this case scenario and provides recommendations on the strategy that is likely to be most effective in the Company’s present circumstances. The most distinctive opportunity that the Company has is perfecting the new flavours of single malts that it could develop, thanks to its distiller, Ellis Cameron. It also has the opportunity to use its talented salespeople such as the apprentice distiller at the New York marketing event, who could be putting their skills of discerning the subtleties in taste and flavour to good use in maintaining the high quality of Gleanmeadie whisky. The threats the Company is faced with arise from the competition, where other single malt companies may seek to develop distinctive brands of whisky and attract the discerning customer that Glenmeadie may not be able to satisfy if innovation and development of new flavours is not adequately funded. The essential dilemma that the Company is faced with in determining its strategic initiatives is the question of whether (a) the high expense customer centred marketing approach is justified and must be continued or (b) whether the Company needs to pay greater attention to investments in long term strategic initiatives.(c) to what extent innovation and customer research must form a part of company strategy and (d) how the Gleanmeadie brand is to be promoted. The experts who have offered views on Glenmeadie’s present strategy and what future course of action it should pursue, display a wide range of differing options. David Herman suggests that there should be a careful balance between front end initiatives and product development, by developing the single cask bottling which would command higher profit margins and provide consumers with more individual choices. He emphasizes that Glenmeadie’s core brand must remain strong. Jeffrey Rayport suggests that the success of the front end initiatives have not necessarily

THE ECONOMICS OF OCEAN RESOURCES Essay Example | Topics and Well Written Essays - 1000 words

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The Just Versus Unjust Essay Example for Free

The Just Versus Unjust Essay Henry David Thoreau, Martin Luther King, Jr., and Sophocles were three men who tried to show the world that unjust laws hurt all of society, and all three tried what they thought would be the remedy to such injustice.   King even gave his life to the cause of overcoming unjust laws.   I feel that all of them made good points and should be remembered for their great works, but I think that Antigone by Sophocles is the most effective because she actually gives her life for the cause that she feels is unjust.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From the start of the play, Antigone states that she will die young. Leave me and my ill counsel to endure This dreadful doom. I shall not suffer aught So evil as a death dishonourable. (Sophocles Ll. 109-111) Antigone’s brother, Polynices  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   , has been killed while at war with his brother for the controlling power of Thebes.   Creon, Antigone’s uncle and now the king of Thebes, has decreed that Polynices cannot have a burial, unlike his brother, Eteocles.   His body must lie out in the open where the birds and the elements take a toll on his remains, and anyone who tries to burry him will be stoned.   Antigone is distraught, not only because of her brother’s death, but by this dishonorable deed decree which is now law.   Therefore she knows from the start that she will receive the ultimate punishment for what she knows that she has to do.   As Antigone explained to her sister, Ismene, while trying to convince her that she should also help with the burial, she must answer to higher powers than the king.   This is much like Dr. Martin Luther King’s philosophy. But more basically, I am in Birmingham because injustice is here. Just as the prophets of the eighth century B.C. left their villages and carried their thus saith the Lord far beyond the boundaries of their home towns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I. compelled to carry the gospel of freedom beyond my own home town. Like Paul, I must constantly respond to the Macedonian call for aid. (King)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Antigone and King suffered from injustices bestowed on them by birth.   Antigone was the daughter of Oedipus and Jocasta, who were not only man and wife, but mother and son.   She was cursed at birth for the atrocity of her parent’s sin.   King was born an African American during the time when prejudice was at the heart of the moral fiber in southern America.   They could not escape their trials.   Henry David Thoreau was born into privilege.   The few sufferings he endured were self imposed.   That does not mean that he was less of an honorable man.   He did choose to stand up for the injustice he saw in the laws of the land. He had never been a slave, and yet he went to jail because he refused to pay taxes to a government that would uphold the hideous institution of slavery.   Like Antigone, he made a conscious decision to break the law that he knew in his heart to be unjust.   If others pay the tax which is demanded of me, from a sympathy with the State, they do but what they have already done in their own case, or rather they abet injustice to a greater extent than the State requires. If they pay the tax from a mistaken interest in the individual taxed, to save his property, or prevent his going to jail, it is because they have not considered wisely how far they let their private feelings interfere with the public good. (Thoreau)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Antigone, despite the order from her king, uncle, and future father-in-law, decides to give her brother an honorable burial even though her Ismene has declined to help her and to obey the law.   When it is discovered by Creon who the culprit of this crime is, she willingly admits to what she has done as do King and Thoreau when they are charged for their unjust crimes.   The major difference is that Antigone will face certain death.   She sees this as an act of love. There is no baseness in the act which shows our reverence for our kindred.(Ll. 564-5) King was martyred for his beliefs, however, he did not know with certainty that would be the outcome.  Ã‚   Thoreau knew that jail was inevitable, but death was never an issue.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Creon, after a fight with his son, decides not to stone Antigone, but to entomb her alive so that she will suffer a slow death.   This sentence is unjust because she only buried her brother.   Creon does not see it as only a burial, but as a treasonous act because she has broken his law.   With all societies, the reason for the punishment of a crime is not for justice, but to make an example of the condemned and to strike fear in all who would seek to follow that same course. Antigone willingly takes her punishment.   She is adamant that her sister, Ismene, will not suffer the same fate as Creon has declared, not because she is concerned for Ismene’s well being, but she feels that Ismene does not deserve to die a martyr’s death since she did not help Antigone in the burial.   Creon decides to spare Ismene, and Antigone readily accepts her fate.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When the soothsayer of Thebes, warns Creon of the wrath from the gods that he will bring down on Thebes, he refuses to listen, and instead curses the old man.   He truly does not want to hear that he might not be in the right.   Many times in today’s society leaders are the same way.   They would rather go down and take a country down with them than admit that they were wrong. Creon, out of fear, orders that Antigone be released.   The sentry return only to tell him that Antigone has killed herself by hanging and that Haemon was also in the tomb mourning her.   Creon goes to the tomb himself and finds Haemon wailing about Antigone’s death.   He strikes at his father, but misses.   Then he turns the sword on himself and takes his own life.   Eurydice, Creon’s wife and Haemon’s mother, hears of her son’s suicide and stabs herself.   Creon is then told of his wife’s suicide and her body is brought before him.   He is so grief stricken that he prays for death. Woe! woe! alas! I shudder in my fear: Will no one strike   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1496 A deadly blow with sharp two-edgà ¨d sword? Fearful my fate, alas! And with a fearful woe full sore beset. (Ll. 1495-99) There are two major themes in Antigone as well as several minor ones.   One of the themes is that when an unjust law is permitted to exist, there are tragic results for all of the citizens of that society.   Many will pay the price for the atrocity.   Millions of slaves paid the price of slavery while thousands paid the ultimate price for civil rights in the nineteen sixties.   The other major theme is that it takes a brave soul to turn around the injustices of the law.   Antigone paid for the wrong done to her brother, but she also brought forth the sympathy of the citizens of Thebes. This gave them courage in the face of adversity.   Thoreau had only a few followers when he introduced the idea of civil disobedience but it has survived the test of time.   Since it was first published, numerous individuals and groups have looked to his teaching as an example of making their voice heard.   Of course King’s work brought the idea for civil rights for all people to the forefront.   The freedoms that all Americans hold dear today are possible in part because of his actions. Lead me, then, forth,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1524 vain shadow that I am, Who slew thee, O my son, unwittingly, And thee, too—(O my sorrow)—and I know not Which way to look. All near at hand is turned   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1528 Aside to evil; and upon my head There falls a doom far worse than I can bear.(Ll. 1524-30)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All three men, Thoreau, King, and Sophocles left their mark on the world when it came to resistance to unjust laws of society.   Over time they have inspired many to do the same.   Sometimes these ideas have been met with success, and other times they have been unsuccessful.   However, when a life is lost for a cause, the results are eternal and it is hard for the martyr to be forgotten.   That is why Antigone is the most effective example as the response to the unjust law. Works Cited King, Martin Luther, Jr. Letter from Birmingham Jail. April 16, 1963, Nobel Prizes. June 7, 2007, http://www.nobelprizes.com/nobel/peace/MLK-jail.html Sophocles. Antigone. 1909-14. Bartleby Harvard Classics. June 7, 2007, http://www.bartleby.com/8/6/1.html Thoreau, Henry David. Civil Disobedience. 1849, The Art Bin Origo. June 7, 2007, http://art-bin.com/art/odisob.html

Company overview and market analysis for pepsico

Company overview and market analysis for pepsico PepsiCo Inc. is the worlds second largest soft drink brand and the worlds largest potato chips manufacturer. In this report, we will be analysing PepsiCo Inc.s marketing strategies with regards to its North American market. Where absolutely required, PepsiCos international efforts are mentioned as well as some past advertising feats. I will, however, try to cover as much of PepsiCos recent strategies as possible. Relevant references are cited at the end of the report, following with a number of images in the Appendix. Company Profile: In New Bern, North Carolina, USA, Caleb Bradham created a fountain drink, which contained digestive enzymes pepsin and kola nuts. This was then known as Brads drink. Subsequently, it was renamed and marketed as Pepsi-Cola (Soda Museum 2010). The Pepsi-Cola Company, in 1965, merged with Frito-Lay Inc., to become PepsiCo Inc. Pepsi is PepsiCo Inc.s flagship product and signature drink (PepsiCo Inc. 2010). Advertising efforts in the early years of Pepsi-Cola mainly presented itself as a bargain brand compared to rival Coca-Cola. However, since the later part of the 20th Century, PepsiCos marketing strategy is focused towards the young people with taglines such Choice of a New Generation being the spotlight. Macro Environment: Political: PepsiCo Inc. is a multinational company. As such, it is exposed to different political environments. In 2006, The Centre of Science and Environment (CSE) based in India found that soda drinks including Pepsi-Cola had high pesticide content. Following this, the state of Kerala banned the sale and production of Pepsi-Cola, along with other soft-drinks. However, this decision was later reversed by the Kerala High Court. Five other Indian states have partial ban on soft-drinks (BBC 2006 The Hindu 2006). As part of a major public health initiative in the US, sugar-sweetened drinks and syrups would be levied a new tax called the soda tax (Reuters 2010). Economic: The financial crisis of 2008-2009 has had its effects on the soft drinks sector. During this period, the soft drinks industry lost over $55 billion (Beverage Digest 2009). Also, the packaged food industry reduced spending on non-essential food items such as snacks. Being a multinational corporation, PepsiCo has to take into account the fluctuations in foreign currency rates. The financial crisis caused the Mexican peso, British pound, the Euro and the Russian ruble to depreciate. As such, PepsiCos net revenue growth was reduced by 5% (Annual Report 2010) In the US, interest rates have been abysmally low between zero and 0.25% since December 2008 thereby allowing companies such as PepsiCo to make use of low borrowing rates to invest in operations and new product development (Murchie 2010). Likewise, in the UK, The Bank of England has maintained an all-time low interest rate of 0.5% (BBC 2010). Social: There is a new demand for healthy foods and beverages. As a result, PepsiCo is increasingly investing in developing healthier options to its beverages as well as promoting Heath Foods (Annual Report 2010). In the recent years, PepsiCo has launched Diet Pepsi, Diet Pepsi Max, Caffeine Free Pepsi, Caffeine Free Diet Pepsi, Pepsi Natural and Pepsi One as variants of Pepsi-Cola. PepsiCo has also added a new line of products such as Aquafina Alive, Propel Health Water, Sobe Life Water, Dole Single Serve Juices and many more to meet this growing demand (PepsiCo 2010). PepsiCo has developed a Blue Ribbon Advisory Board, made up of leading health and wellness experts and third-party advisors from across the globe in order to help the corporation face these newly strengthened consumer demands. Furthermore, PepsiCo has recently worked alongside the Clinton Foundation, American Heart Association, and the North American beverage industry in order to set policies regarding placement of the correct products in the correct areas. Technological: PepsiCo Inc. relies heavily on technology to carry on its different operations and perform efficiently. Their technologically advanced distribution system, Direct Store Delivery (DSD), allows them to supply distributors and retailers with fresh stock efficiently (PepsiCo 2010). PepsiCo also has an extremely sound information technology infrastructure. To build and maintain an efficient IT infrastructure is a key asset to the corporations operations and helps improve the communication flow within their massive corporate framework. It also helps them improve the effectiveness of their operations and maintain financial accuracy. Micro Environment: Competitive Analysis: The carbonated beverages industry is highly competitive. The companies have to compete against global, regional and local manufactures on various factors including price, quantity, variety and distribution. The prime competitor of PepsiCo Americas Beverages is The Coca-Cola Company. In terms of carbonated soft drinks (CSD) consumption, Coca-Cola has a larger market share in the US as well as in many markets outside North America. Also, in Interbrands Best Global Brands list, Coca-Cola is ranked number 1, while Pepsi is listed much lower at number 23 (Interbrand 2009). However, PepsiCos snack brands hold significant leadership in the snack industry worldwide, with Pepsi commanding 28% of global sales. PepsiCo Inc. also faces stiff competition from other beverage companies like Dr. Pepper Snapple Group, Nestle Corporation and Danone as well as other food companies such as Kraft Foods and Unilever. Segmentation, Target and Positioning: Market Segmentation: Geo-demographic: A multinational corporation has to take additional factors such as geo-demography into consideration. Trends affecting the US might not have an effect on countries such as Japan or Russia. Also, particular ads and marketing strategies are interpreted differently in different countries due to the difference in language and culture. For this reason, PepsiCo Inc. has adapted to the culture, tastes and language of the countries in which they do business. For example, in July 2009, Pepsi started marketing itself as Pecsi in Argentina after reports that its name was incorrectly pronounced by around 25% of the population (AdAge.com 2009). Psycho-graphic segmentation: PepsiCo has different products to suit different needs. It has segmented its beverage department to cope for different psycho-graphic variables such as activities, interests and opinions. For the health-conscious, Pepsi has products such as Diet Pepsi and Diet Caffeine Free Pepsi, while for those engaged in sports, Pepsi has its highly successful Gatorade range of isotonic drinks (PepsiCo 2010). For naturalists, Pepsi has products such as Pepsi Natural and Aquafina Alive. Products such as Pepsi and Pepsi Max are available for the mass market. Target Markets: The primary target group of PepsiCo for its Pepsi line of products are people in the age group of 13-34. It also targets people that are athletes and overweight (PepsiCo 2010). Pepsi has a distinctive style of portraying times in their ad campaigns. Their Generation Next campaign suggested that Pepsi is not just a drink for the next generation but that its drinkers are a generation ahead of their counterparts (PepsiCo 2009). Pepsi has products that target the different cultural and regional aspects of a particular country. It has products such as Nimbooz by 7UP in India where it targets the huge demand for country-style lemon drinks (PepsiCo India 2009). While in Mexico, it has Manzanita Sol, an apple-flavoured beverage. Apple is Mexicos second most popular soft drink flavour and Manzanita Sol means little apple sun in Spanish (Bevnet.com 2005). Positioning: Pepsi has positioned its products strategically against those of The Coca-Cola Company. Although Pepsi is second to Coca-Cola as a recognisable soft drink brand, it leads the markets of non-carbonated beverages and potato chips (Frito Lay). Since the acquisition of Tropicana and Gatorade and manufacturing its own brand of bottled water, Pepsi has earned the number one spot as non-alcoholic beverage company in North America. Pepsi is now heavily inclined to developing healthy food alternatives. This has positioned them strategically in a niche market that is growing fast. Marketing Mix: Product: PepsiCo Inc. has four main divisions that manufacture, market and sell a variety of products including snacks and beverages. These divisions are: (PepsiCo 2010) PepsiCo Americas Beverages (PAB) Frito-Lay North America (FLNA) Quaker Foods North America (QFNA) PepsiCo International (PI) PAB sells concentrates and syrups to Pepsi bottlers as well as directly sells finished goods to distributors and retailers. PAB brands include Pepsi, Mountain Dew, Tropicana Fruit Juices, Gatorade isotonic sports beverage, Lipton tea, Sierra Mist, Dole and SoBe (PepsiCo 2010). PAB also has a joint venture with Unilever and Starbucks through which it sells ready to drink tea, coffee and water products. Additional, PAB also licenses and markets the Aquafina brand of bottled water (PepsiCo 2010). FLNA manufactures snack foods which include brands such as Lays potato chips, Doritos tortilla chips, Tostitos tortilla chips, Cheetos cheese flavoured snacks, Fritos corn chips, Ruffles potato chips, SunChips and Smart Food (PepsiCo 2010). QFNA manufactures cereals, rice pasta and other branded products such as Life cereal, Pasta Roni, Aunt Jemima mixes and syrups and Quaker Oats (PepsiCo 2010). PepsiCo International manages the international operations of PAB, FLNA and QFNA. PepsiCo International licenses and markets PepsiCos brands in international markets. It also markets some region-specific brands including, but not limited to, Walkers potato chips, Mirinda, 7UP, Gamesa, Sabritas and Copella apple juices (PepsiCo 2010). PepsiCo Inc.s reputation and popularity gives the company the confidence to introduce new products. Their success depends on product innovation and the effectiveness of their advertising and marketing strategies. Place: Pepsi-Cola is available at almost everywhere. Pepsi has exclusive resale rights with fast food chains such as Pizza Hut, KFC and Taco Bell. It also exclusively sells its products at many supermarkets and malls. Pepsis products are also available at the leading departmental stores, gas stations and retailers. Pepsis vending machines are available at many office complexes and universities. Pepsi is also available at the White House (please check IC account for reference TIME Magazine). Due to its Direct Store Delivery system, Pepsi can get its products in these places and can maintain supply to a sustainable level. FLNA and QFNA products are available in all the leading supermarkets and retailers. Promotion: Pepsi-Cola has a strong promotion strategy. They use different marketing communication strategies which include print ads, television ads and billboards, point-of-sale as well as the Internet. PepsiCos marketing strategies include both push and pull promotions. However, their pull promotion strategies are more widely spread. Push Strategies: PepsiCo has several exclusive tie-ups with many fast food chains, supermarkets and malls. PepsiCo also has Point-of-Sale (POS) agreements with leading departmental stores and retailers. PepsiCo also provides incentives to distributors and retailers if they meet or exceed the sales target. Pull Strategies: Throughout its history, The Pepsi-Cola Company has been known to create one of the finest ads. Since it became PepsiCo Inc., Pepsi has focused most of its marketing communication towards the young generation (PepsiCo). Pepsi is well-known for its Generation Next ad campaign as well as some catchy taglines such as the classic Pepsi. Choice of a New Generation sung by Michael Jackson to the recent Refresh Everything and Every Pepsi Refreshes the World. Pepsi is also known to constantly rebrand itself to boost its reputation and trust as a company that keeps up with changing time. In 2009, Pepsi launched a new logo and rebranded most of its products in North America (Reuters 2008). One of the main advertising platforms over the years for Pepsi has been the Super Bowl, the National Football League championship game. Pepsi beverages have been advertising in the Super Bowl since 1987. However, in 2010, Pepsi opted out of advertising on this platform focusing its marketing efforts on the internet instead, ending a 23-year run. Frito Lay, however, continued to advertise in the Super Bowl (NBC News Associated Press 2009). In 2010, Pepsi announced that it would again start advertising in the Super Bowl (Reuters 2010). On an average, advertising on the Super Bowl cost Pepsi $3 million for 30 seconds of airtime in 2009. (NBC News Associated Press 2009). Pepsi is known to get its products endorsed by celebrities, some of which have been hugely popular with the people. Pepsis endorsement deal with Michael Jackson was perhaps one of the most expensive and popular deals of its time (Reuters 2009). However, since its overhaul in 2009, Pepsi has been including local people or amateurs in its ads to create a sense of connection with its consumers. For example, for the 2011 Super Bowl, PepsiCo has launched a competition wherein it is giving people a chance to make six 30-second ads for its Doritos chips and Pepsi Max with the winner receiving up to $5million for the best ads (Reuters 2010). Pepsi also has a huge presence on the Internet. In 2008, Google/YouTube teamed up with Embassy Row, a production company run by the creator of Who Wants to be a Millionaire, Michael Davies and Pepsi, to launch a new online video series called the PopTub. This daily show deals with pop culture, internet viral videos and celebrity gossip. PopTub is updated daily by Pepsi (Reuters 2008). PopTub and YouTube provide Pepsi a big online advertising platform. Pepsi even has its own YouTube Channel (YouTube 2010). Social networking is becoming an important aspect of peoples lives. As such, Pepsi has not left this area uncovered. PepsiCo and its subdivisions are present on Facebook and Twitter social networking sites. PepsiCo frequently updates its account on these websites, using them for marketing purposes, announcing new products and offers as well as general gossip (Facebook 2010 Twitter 2010 PepsiCo 2010). Pepsi Refresh Project is a new campaign launched by PepsiCo Inc. in 2009 and will run over the course of 2010 to freshen up the image of its flagship drink, Pepsi. The project invites people to submit their ideas on how to refresh their communities. PepsiCo has promised to give at least $20 million to fund these projects. This new campaign will be used by Pepsi to market its flagship as well as Diet Pepsi and Pepsi Max. This campaign will have a huge social media presence as people would be required to go online to submit their ideas as well as vote on winners (NBC News Associated Press 2009). Recommendation: PepsiCo Inc., as a multinational organisation, strives to be the worlds premier consumer food products company. In order to remain competitive, PepsiCo and its subdivisions need to be aware of the changing trends of the marketplace. PepsiCo needs to keep innovating and investing in healthier food options. The Carbonated Soft Drinks (CSD) market is continually declining. In 2008, the US CSD market share declined by 3% (Beverage Digest 2009). Keeping such trends in mind, Pepsi should launched healthier variants of their carbonated beverages and gradually move towards the increasingly more popular non-carbonated beverage sector, such as fruit juices and bottled water. PepsiCo needs to revise its marketing strategy to include the not-so-young group of people in its communication as these people are often left out from its marketing material. Also, by constantly monitoring current and potential customers, as well as reviewing the success of their marketing strategies, PepsiCo would be in a better position to identify changing market trends and develop better products for their target markets. The company, in 2007, had announced a major purchase of renewable energy sources which would help it in reducing its electricity costs as well as help improve its environmental footprint (NBC News Associated Press 2010). PepsiCo needs to keep investing in green resources as this would bring financial benefits in the long term as well as increase its reputation as a Green Company.

Reckitt Benckiser entering a new (Non-EU) market

Reckitt Benckiser entering a new (Non-EU) market The company manufactures household, personal and consumer healthcare products. Such as Dettol anti-septic, Veet, Strepsils, Airwick, Vanish etc. In 1823, Johann A. Benckiser founded Benckiser chemical industry. Later in 1940, the company was rented by Issac Reckitt. He also bought a starch mill in Hull and diversified into household products renowned for starch washing blue and black lead for shoe polishing. Since 1913 till 2009, RB has come across through diversification and joint venturing in Australia and USA. RBs mission and objectives. The mission of RB highlights both purpose and its value. Which include- To delivers better solutions in household, health and personal care to consumers. To do constant innovation. Deliver fast-acting solutions that help make life easier. The objectives of RB is to generate growth by expanding globally and produce powerful and durable brands. RBs marketing characteristics. Reckitt Benckisers marketing flair is for the consumer. Each product has its own portfolio. The key role for marketing in global is the priority to 19 branded products. RB is consistantly developing and delivering the innovated pipelines and maximising international brand equality. RBs three main strategic pillars of marketing are: innovation, brand equity and developing products for global use. RB has become NO.1 amongst the market competition in the UK. And is continuously backing up its core brands. RB is operating over 60 countries and sells its brand across worldwide. RBs brands are divided into 6 categories: surface care, e.g: Cillit Bang,Harpic,Woolite, Amphyl. fabric care, e.g: Vanish, Calgon. dishwashing, e.g: Finish, Electrasol, Fairy. home care, e.g: Lysol, Air Wick. health and personal care, e.g: Dettol, Clearasil, Veet, Scholl, Nurofen, Gaviscon, Strepsils, Bonjela, Aerogard, Mucinex, Mortein. food. e.g: Kit Kat, Red hot, Butter original. RBS Sale Performance. RB performed beyond its expectations even in the critical economic climate in 2009. In 2000,the companys net revenue doubled and quadrupled market capitalisation. The shareholders recieved approx. 200% against a market average of 22% over the past 5 years. RB is one of the league in terms of its production innovation. The company gained almost 40% of revenue through its innovations during the last 3 years. RB is consistently working on its margins and looking forward to manage its costs. And targets to turn an average sales growth of 7% into 17% profit over the next 5 years. RBs future success relies on the commercial drive, and ambition of its employees. RBs major competitors in the UK are Procter and Gamble (PG), which holds the revenue of $79bn for the year 2009. And Unilever, with revenue of $41bn in 2008. In 2008, despite pricing pressure and raw material price inflation, RB has balanced its revenue growth by reducing costs that helped in rise in its operating margins by 0.8% to 23.4%. The company re-invented its container for Vanish brand to use 70% less plastic than original big tub. Marketing goals objectives. To expand. To promote its powerful brands worldwide. To achieve global market leadership. Market Penetration and Market Expansion. Achieving High Gross Margins. New Product Development and Entrepreneurship. International Market planning. Market research is a vital to decision making process in marketing plan. The research include the best opportunities for investment in the market. The political, financial, cultural, legal and regulatory, competitors, consumers need to be taken into account that effects the business. Due to a lot of competition in UK and in order to gain maximum profit, RB has intentions to promote its 19 powerful brands to international market. Internal External analysis of RB. The internal analysis defines the key features of the company. The areas in consideration to analyze are: Resource capabilities, Configuration and coordination of activities, Company performance, Structure of company and characteristics of its culture. The figure describes; Stars as RBs products which have the high share in the growing market. When the market slows down, these products become the cash flows. And when the market shares are lost and it stops growing, they become Dogs. Cash cows are the products of high market share in low growing market. These products usually defend Reckitt Benckisers competitors. Dogs define the products of low market share in low growing market. These products are usually not profitable. Question Marks are the dilemma creating products. If market shares stays continues low, these products becomes Dogs. External Analysis: It normally relates to the opportunity and threats existing in environment. The areas to analyse that effects the company are: Customers, Competitors, Culture and company performance, Market size and growth, Environment in which the company operates. Political Factors. As every government have its own business policies in the country of origin. This factor follows the formal and informal regulations influencing the business. The political issues can rise in the form of trade restriction, employment, tariffs and political stability. Hence, Reckitt Benckisers business can be influenced by the fast growing consumer goods. Economical Factors. This relates to the nature of the economic system in the particular country. Capital market is the key factor to be considered. Social Factors. The environment relates to the value system of society determined by its nation. Social factors consist of the costs, customs, structures, heritage, wealth and income as well as the labour mobility. Therefore, the nature of goods to be produced depends upon the demand of the people. A code of conduct is needed to be followed in the business. Technological Factors. This is a major factor that influence on business. Technology determines the quality of goods to be produced. It can also affects in terms of investment Since there are many factors that effects the business both internally and externally, therefore, it is essential for a company to continue cope with the market challenges by innovating new brand and products. SWOT factors. Strength. The Strength of the branded products are; (e.g. of Clearasil, Strepsils, Kit Kat, Bonjela), Clearasil is good for all skin types, it is a unique face wash designed to combat bacteria. Strepsils is a best treatment to help prevent sore throat, this product is without any side effects. Kit Kat chocolate is famous amongst all, and usually targets to children. Bonjela is best to prevent mouth ulcers and comes in different flavours that attract all. Also there is one suitable for babys teething problems. Weakness. Sometimes these products are not perceived as an everyday use. Some people might not like taste or smell. Shape not user-friendly. Opportunity and threats. According to RBs competitive analysis, there is a wide range of opportunities which will help the new products capitalize a greater market share. The products ability to gain real consumer insight and to develop products and variants according to the consumers needs. These opportunities are focused by professionals of sales and marketing, research, development, supply chain and the experts of information services and human resources. The threat to RB is that the other main players in the antibacterial category have positioned their brands for everyday use against bacteria. Pricing and other competitive strategies have also been taken over by the development of information technology. The pricing strategy of the consumer goods manufacturing company can affect the supply and demand of products. Justification. Reckitt Benckiser is moving fast in a challenging working culture. The company has intentions to go global. RB is focusing on innovation in order to compete with the local market. As UK is recovering from economical crises, there is a good opportunity for Reckitt Benckiser to expand its business into an International Market to raise its profits. Marketing strategy. RBs Market Penetration tells about the existing markets and existing products. That means the company sells the existing products to its existing customers. Market development tells about the new market and existing products. That means RB markets its existing product range in a new market. Product development tells about the existing markets and new products. This means a new product to be marketed to RBs existing customers. Business Diversification tell about the new markets and new products. This is where RB market completely new products to new customers. RBs strategy is to obtain a highly focused portfolio concentrating on its 19 most profitable brands. The marketing stragety of RB is; Competition: RB is consistently focusing to deliver the fast growth in the sector. Expansion: This is RBs consistent and highly successful strategy. The company focuses on markets with its growth potential. For example, by investing in the relatively new Automatic Dishwashing category rather than in the congested Laundry Detergent category. Instead of investing in generic households products the company also focuses in the fast growth demand of skincare. Market analysis in general. In generally, the market analysis for the chain of RBs products is: Location which include all Suburban, urban, small, big and developing countries. Demographics. All male, female, children, old aged from birth to lifetime. All people who care for their well being and household. Market entry strategy. There are various strategies to enter into a new market. For example; by growing trading blocks, Counter trading, Piggy backing and Barter. Counter trading: In this method, a person agrees to buy goods on a commitment that the seller also buys his products in return of time, finance or balance of compensation of products. Barter: In this method direct exchange of goods is occurred for another. Piggy backing: In this method, the organisation with less exporting skill uses the services of the skilled exporter. For example: The fertilizer manufacturers of Zimbabwe could piggyback with the South Africa who both import potassium from outside their countries. Methods for new market entry (based on mission and philosophy of the company). The methods to enter into a new market are as followed; Partnership/ Joint Venture, In joint venture two or more investors share ownership and control over a firm operations. The advantages of Joint ventures are; Foreign partner has the vast knowledge about the market in his country. Joint financial strength is established between the partners. They also have disadvantages: Partners may not sometime negotiate. The recovery of capital can become impossible. To license, Licensing is the method of foreign operation where a firm in one country agrees to permit a company in another country to use the manufacturing and processing provided by the licensor. For example: United Bottlers in Zimbabwe have the licence to make Coke. The licensing cost is signing the agreement and policing the implementation. The disadvantages are: There is a limited form of participation e.g. in length of agreement or specific product manufacturing. Direct/Indirect investment. Direct investment includes- Government, distributors and agents. The advantage of direct investment is that it is the direct means of entry. And also it is the source of supply for the third country. The disadvantages are that the partners may lack the management skills. Also there could be different views of opinions amongst the partners. Indirect investment includes- Counter trade, export management or a trading company. By indirect investment, the investor is not directly associated with the profit and loss of the firm on which the money is usually spent. Brief profile of chosen market. Peru: Peru is known as a private sector market based driven economy, in which government expenditure including consumption and transfer payments are low. The market oriented reforms and privatizations are carried out during 1990s and in 2001 the country has promoted trade and investment. Since 1993, the foreign investors have been allowed for investment in all economic sectors. Finance, supportive government regulation and market opportunities are available in Peru. Alternative entry method. The alternative method to enter into foreign market is by expansion of product line or geographically. More the product line or the geographic area is expanded the greater is the managerial complexity. But usually this process requires high margins of investment. And can become risky due to lack of knowledge of the new market. Another way is of exporting. Exporting manufacturing goods is less risky and gives opportunity to get to know about the foreign markets. Also reduces the potential risks of operations. The disadvantage is mainly that buyers in the desired foreign country are usually very careful as they perceive transport, currency, quality and quantity problems. Exporting and Why I have chosen this entry method? I have chosen export method because it is relatively low of cost to enter international market. The organization can also build economies of scale and expand its profits. Implementation on carrying out the project. The project is implemented by considering 4Ps, 1.Product. Selling chain of 19 branded products of Reckitt Benckiser. Consisting household, health and personal care and food. Product mix. The 5 products that are ideal for product mix for consumer needs are: Clearasil, Dettol, Fairy, Gaviscon and Mortein. Product Life Cycle. The products to be export are the rapidly growing consumer products. Therefore their average life cycle is 30 days to 2 years. 2. Positioning. Reckit Benckiser has intentions to position against its competitor. In relation to product attribute. The primary positioning of the products for example Clearasil is that it is the no.1 antibacterial face wash suitable for family. It has the ingredients that its competitors do not have. 3. Pricing. The products are priced at premium to its competitors. There will be discount and allowances for the employees. The shipping cost is also to be considered. 4. Promotion / Distribution. The company should sell the products to the appointed distributors and sub distributors who are responsible for further to deal with the wholesalers or retailers in the chosen country. But it is also known that RB has a facility of intensive distribution methods for products all over the geographical area. The company provides direct delivery to key accounts i.e. USC, METRO AND MAKRO. Each channel has a coverage to supermarkets, general stores etc even in the rural areas. Marketing budget of the company. The current marketing budget of RB allocated to the brand selling is 20% of total net revenue. Gantt Chart. GANTT CHART BY AMAL KHAN. EXPORTING RECKITT BENCKISER PRODUCTS IN PERU. Task Date Date Date Date Date Date Date 15/10/2010 17/10/2010 18/10/2010 21/10/2010 27/10/2010 16/11/2010 17/11/2010 Planning Market- Research. Manufact- uring prod- ucts. Finding establish- ing links in foreign. Negotiation. Packaging. Distribution Transp- ortation.

Smallpox in New England :: Colonial Diseases Native Americans Essays

Smallpox in New England The original New England Natives first felt the effects of Smallpox and other diseases during the first decade of the sixteenth century. This was shortly after John Cabot explored the coast in 1498. By 1504, constant fishing trips were being made by the French and Portuguese, which started the spread of disease. However, It wasn’t until the outbreak of 1616 and 1617, when huge numbers of natives were killed. Diseases like chicken Pox, cholera, the plague, tuberculosis, and many others were introduced to New England for the first time. For the most part, Europeans had become immune to these diseases over the years. The natives, on the other hand, were completely vulnerable. ¹ Native Americans were completely susceptible to contracting the disease, but they weren't the only victims. Twenty people died on the Mayflower as a result of smallpox. There was a smallpox outbreak in Plymouth Colony around 1633. Twenty people died including their only physician. This was the beginning of the colonial's struggle with the disease. Smallpox became distinguishable as the most destructive disease in New England in 1633. From this date forward, smallpox continued to plague New England. Captain John Oldham was considered the first Englishman to conduct explorations along the Connecticut River. After his trip north, there was a severe breakout of smallpox. Many Natives held him responsible for the thousands of deaths that spread from Maine to New York and up into Quebec. The truth of the matter is Henry Hudson and his followers had already begun spreading the disease into New England from above, in Canada. Quebec was established in 1608. The French found an oppurtunity to trade in nearby Ontario with both the Huron and Iroquois. This interaction led to a smallpox outbreak in the area between 1634 and 1640. ² In 1636, The Jesuits provided Hurons, Abenakis, and tribes of the St.

Economics and Poetry - Cotton And Corn: A Dialogue? by Thomas Moore :: essays research papers

What really makes economics and society flow nicely together? Economics can be described as the social science that deals with the production, distribution, and consumption of goods and services. Society is described as the social relationships among us. The answer is always changing as well as the economical and sociological thoughts behind it as well. This paper will relay a couple economic views from the poem â€Å"Cotton And Corn: A Dialogue† by Thomas Moore (1779-1852), an Irish poet. Should people be allowed to trade with whomever they want to? We’ve been doing it for thousands of years. There should always be fare/free trade, even if the government manipulates it a little bit. If there is an unhappy consumer out there, there is at least one unhappy firm. People should be able to trade freely and hardly controlled by the government. Too much of the time the government regulates it too much, and we lose some of our free trade rights, as this poem illustrates. As Franà §ois Quesnay believed the idea of â€Å"Laissez-Fair,† the government should have very little control, if no control over the economy at all. The government will then regulate heavily, create high tariffs, embargoes, and other forms of monopoly to accumulate wealth. This poem was written about the famed Corn Laws that took place in England, that limited the trade of corn to other countries if international rates fell bellow a certain value. The government didn’t want wealth to leave the country, as they stopped importing corn, wouldn’t export their corn out, and monopolized peasants to buy the countries corn with a regulated price. This is third idea, is a form of mercantilism. Hoarding a countries wealth, and building up power. Thomas Moore addresses some of these views by introducing thoughts about fare trade, how the government can control/manipulate trade, and mercantilism, in his poem about the Corn Laws. The question is then, with all of this go vernment supervision and control over trade, how do economies prosper and stay alive and well? One of many reasons that keep economies going is through fare trade. This poem deals with the unscrupulous Corn Laws (1689-1846); which deal with protecting English landholders by encouraging the export and limiting the import of corn when prices fell below a fixed point. The poem speaks of the greedy side of Squire Corn and the famished Poor Cotton. â€Å"Great Squire, if it isn't uncivil To hint at starvation before you, Look down on a poor hungry devil, And give him some bread, I implore you!" This line is Poor Cotton urgently begging Squire Corn to trade him some corn (food) for his fabric of cotton.

First Draft of Fundamentals of Macroeconomics Paper Essay

There are a lot issues that actually affect our economy, such acts as gross domestic product, nominal GDP, real GDP, inflation rate, unemployment rate, and as well as interest rates. These areas actually has massive power regarding the way we purchase groceries, if there will be a large amounts of layoffs to workers, and decrease in taxes. Gross Domestic Product is defined as the market value of services and goods that are made in the country in one year. This is an indication of the normal living situation in a country. On the contrary, real GDP is a nation’s total output of goods and services adjusted for price changes. Nominal GDP is the gross domestic product without inflation adjustments. Unemployment rate is a fraction of the whole workforce who are unemployed and looking for work. Inflation rate is the amount increase by percentage that products & services increase on an annual basis. Interest rate is the amount charged, expressed as a percentage of principal, by a lend er to a borrower for the use of assets. These factors are relevant to our lives and how we manager the money we have. Purchasing food sounds like an easy thing to do but if you are limited on money, it can be very stressful. The price of food affects the government. Products are produced and sold within our country; this affects GDP, real GDP, and nominal GDP. This is precisely relevant to buyers spending and during periods of recession, buyers ease up on spending and decide to save. Once consumers venture into savings mode, all business will be effected because production is down and this could cause layoffs. Purchasing food affects homes due to the fact that a lot of people have a hard time trying to provide for their families and when the cost of goods constantly goes up but wages don’t this makes it really difficult to live. Massive layoffs affect people’s standard of living and that is what the GDPÂ  is centered around. Having to many layoffs can have a dramatic effect on the unemployment status which c auses the economy to have a higher unemployment rate which causes salaries to go down so what their spending is down. Massive layoffs has a vicious cycle and globally in 2012, 200 million people were without employment and this shows the slowdown in employment growth, which means companies are were not hiring and people were not spending like they use to. Massive layoffs affect the economy dramatically because it has a huge impact on consumer spending which in my opinion makes the world go around. If no one is buying then production is down and that’s how layoffs happen, and this affects households, businesses, and the government. Tax decreases can stimulate economic growth because if people are paying less in taxes, they have more money to spend. It has been proven over the years that tax decreases generate economic growth and federal revenue will always rise. On a personal note, I sometimes spend more during tax season because I usually get back a good return because I qualify for various tax breaks. These affect my household because I have more disposable income. Tax decreases can help a business if their taxes are decreased the organization will payout less and have more income. As we compare GDP, nominal GDP, real GDP, unemployment rates, inflation, and interest rates, it is obvious that all of these factors affect us every day. They show how we spend our money and these factors give indications of recession. Buying groceries, layoffs, and tax decreases are all a reflection of these factors. Daily acts, such as, buying groceries has huge impact on our economy because it is directly related to consumer spending, which is a driving force. Massive layoffs affect our households, business, and government because this causes consumer spending to go down. Tax decreases on the other hand has a positive influence on all six factors. Plus it will benefit your household, business, and the government. References Colander, D.C. (2010). Macroeconomics (8th ed.). Boston, MA: McGraw-Hill/Irwin http://www.forbes.com

Impact of Social Class on Australians’ Life Chances Essay

Sociologists will define class as categories in the society which are based on income, status, or the way they are viewed by the society. A Marxist analysis on the other hand features on the level of influence an individual has on the means of production. Matthews (2007) further defines a capitalist class which he says that it is the class that owns and controls most of the productive capital in the society. He says that in Australia, this class amounted to 5 % of the entire population in the year 1998. Theories have been developed about class that has resulted to numerous and conflicting ideas and researchers had to shift from using class as a theoretical framework for research. The dismissal of class analysis of various societal institutions as dogmatic, and ideological led McLaren & Farahmandpur to state that â€Å"matters of class power are sanitized and its powerful effects on the life chances of working-class students is denuded or made invisible,† (Pearce, Down & Moore 2008, para. 2). In Australia, about two thirds of the population is in the working class. These are people whose only productive asset is the ability to work. They sell their labour power to their employers who can range from the state, individual capitalists among others, in order to receive a wage which will enable them make ends meet. Another popular class is the middle class which can be said to be composed of individuals who own small businesses. They rely on their own labour power to produce output. They are however being driven away and into bankruptcy by large capital firms. There still exists the ruling class; they carry more social weight and power than the rest of the citizens. They have a direct influence on economic policies being developed in the nation. They support politicians and government, politically and financially. The state can also be categorized in this class as it is responsible for making and implementation of the law (Matthews 2007). Impact to Education There exists inequality in the access of university education, underachievement in education correlates negatively with the social class. Children from low-income families have limited access to educational resources. Their parents rarely get enough time to help them with their day to day challenges at school as they are so much occupied in their work places. They work even over time in order to sustain their families. Some parents in the working class lack education and therefore they would be of little help to help their children in doing their homework, they would also not be in a position to afford employing tutors and this affects their children’s education (Taylor & Fraser 2003). Expectations on the working-class students are that they should conform to the middle-class. They thus seek to achieve this status and power mostly not for their own gain but in order to improve the life chances of others in the similar background. They are more focused in giving back to the community in which they originated rather than seeking their improvement in form of class status. A strong sense of solidarity is evident in these students as they have an increased desire to use their qualifications and professional status to achieve a better life for themselves and others who are like them. They have a passion to bridge the gap between the two classes which they believe that a lot has still to be done as the inequality gap is too large (Lins-Dyer & Nucci 2007). The discriminatory education system has unquantifiable damages that are done to individuals and the society at large. People have been left behind in the system, others have been discouraged while yet a quite good proportion has been excluded from the system. It would not be unrealistic to claim that social and economic damage is being done through educational discrimination. When â€Å"Professor Janet McCalman analysed the places where those in the Australian who’s who 1988 went to school,† it was clear that these leaders in business professions and politics went to the older private schools (Moorhouse 2010, p. 1). McGregor (1997), views being in the working-class as being equal to being underprivileged, he asserts that people in this class earn and own less, their access to life privileges is minimal as they have poorer education and other goods from the society. In general, the opportunity that they have for good life is such minimal that with a very small degree of error, we can claim that equal opportunity does not exist in Australia. Impact to Health It is no wonder that health outcomes really vary with the social class. The characteristics of different social classes can be depicted by a view on Morbidity and mortality rates. The lower class shows a greater array of lower mortality rates and greater health problems (Greig, Lewins & White, 2003). These differences are very clear and distinct at birth and throughout the human life cycle. Henry (2001) identifies domains in which health disparity issues differ by the social class. They include psychological domain which contains norms habits, and behavioural intentions. The other is listed as behavioural constraints which include economic resources and situational effects. Physical influences that include physiological stress, genetic dispositions and environmental conditions Behavioural constraints involve barriers that prevent one from engaging in health promoting behaviour. These inhibitors are listed by Henry (2001) as economic resources and situation constraints. Economic resources inhibitors are financial limitations that prevent individuals from obtaining health facilities goods, while situational constraints are factors that limit the access to these health facilities. They range from lack of adequate health facilities in the community, poor transportation or lack of proper time management in the utility of such services. Physical influences on the other hand are the conditions which impact physiological health directly. He groups them into environmental conditions, physiological stress and genetics A decline in the health is observed as one move down the classes. The middle class  Public awareness and educational programs can be developed to ensure that health equality is maintained. Social class has taken a critical point in the studies of health, the coronary heart disease for instance had been considered as a disease for the upper class. On the other hand, the lower class (working-class) have been found to have prevalent lower life expectancy, higher mortality rates and increased mental disorders. Inequality in income brings about psychosocial stress which is a factor that increases the mortality rate; it has become apparent that mental illness prevalence has been found among the working class. A direct relationship has been identified to exist between poverty and increase in emotional disturbance. This has led to an increase of psychiatric disorders, drug and alcohol dependence on the working class (Murali & Oyebode 2004). According to The Demography of Medical Schools, 59% of applicants in medical school usually come from high social classes. This makes us suspect that a discriminatory rule is being used in the medical institutions. However, admissions procedures in these schools seem to favour certain social classes in comparison to others. Requirements such as previous experience in a hospital are being considered for some medical school administration. This curtails the number of students enrolling to such schools as it proves cumbersome to attain such qualifications for most people in the working class. The access to opportunities has been limited for many students and this explains the reason why such patterns of students’ enrolment are being reflected (The Medical News 2004). The nature of the working class has really changed in Australia with over 65% of the work force being employed in the white-collar jobs. In fact if by defining the working-class as those who have not attended university education, then it can be said that Australia has graduated to the middle-class. It is surprising to note that the vast majority of white-collar jobs holders are part of the working-class. They have less control of their work which is even lower than that of blue-collar workers, consequently implying lower wages (Castles 1994). It is very clear that in Australia class has direct consequences on lifestyle. It affects the access to education and status attainment. A child raised in middle-class is more likely to end up in this middle class and the trend would be similar for a child raised in the middle-class. As we move up the social class, we are able to meet better health, education and other social facilities, which are transmitted to children. The trend thus seems to be perpetuated to future generations. A research conducted by Taylor and Fraser (2003) indicates the existence of a gap between children living in the different classes. The working class end up having stress in Parents relationships as they are unable to provide impeccable opportunities for their children. Children have in fact confessed that class is a factor that lead to social seclusion in academic life, and a contributing factor for educational disadvantage. Life’s chances are in this case affected by the mere fact that one belongs to a certain class that is either favoured or not by circumstances that prevail in the society. In Australia the government together with other institutions should be concerned and implement policies that would narrow the gap that exist between the various social classes. Such policies should focus on issues of adequate family income which will ensure that families have adequate resources to cater for the needs of their children and provide adequate opportunities for them, the welfare of workers should also be taken care of to ensure that each worker gets adequate time to attend to the family needs. In the school setting, policies should be developed to ensure that educational disadvantage has been reduced, and the cost of public education to be maintained as low as possible, to offer equal opportunities for children in all classes.  Affordable assistance should be accorded to specific children with learning difficulties in order to enhance excellence at all levels (Taylor & Fraser 2003). Conclusion In conclusion it is very clear that Australia is faced with inequalities and other factors that enhance or inhibit opportunities that are available to children growing in this nation. There exists a challenge which should be looked at by all the policy makers in private and public enterprises, in order to ensure that the life chances of the children are not affected unfairly by the mere fact of belonging to a certain class.

Marketing on the marketing research department

It is to be recalled that at the meeting of the Board of Directors of Company X held on 30 June, 2006, approval was given for the establishment of a Marketing Research Department. This decision was finally taken after several presentations were made to the Board to that effect.   The newly created department was charged with the following responsibilities:a.Determine how various customer groups are reacting to present marketing mixes of company Xb.Evaluate the effectiveness of operational marketing mixesc.Create new marketing mixes for new customer marketsd.Assess changes in the external environment and the effect they would have on product and service strategye.Identify new market   (a to e are after McDaniel and Gates, 1999)f.Assess present relationships with external marketing agencies with the view to making them stronger.This report presents the current and potential problems confronting our organization from the perspective of marketing and how the newly created department intends to solve them. It also considers new opportunities that have been thrown up since the creation of the department and how it intends to take advantage of them. The marketing department also plans to recruit additional staff. The new staff shall be given an orientation to enable better cope with our style of working. Details of the marketing research process have been given in Appendix 1.IDENTIFIED PROBLEMSAs with most start-up departments, the newly created marketing research department has no past records to guide its work. The only available records are those from our relationships with external marketing agencies. They cover mostly farmed out work from our organization. As a baby trying to walk, we anticipate to encounter difficulties but shall learn as we crawl forward. The department is seriously understaffed, so additional staff must be recruited to enable it discharge its assigned responsibilities.The new staff members would be given an orientation to enable them cope with our unique style of working. The department would also have to put in place expanded information systems to cope with the additional responsibilities assigned to it. Such systems would enable us handle the data that we collect and analyze effortlessly. There is also the need to put up in-house facilities for focus-group work and telephony research.IDENTIFIED OPPORTUNITIESIt is estimated that about over One billion people use the internet worldwide (Business week, 2005). Available reports indicate that this figure shall increase in future. This is a big opportunity for our company, if we can identify our customers and offer them tailor-made goods and services.Some of the market segments of our company are presently underserved. There is the need to accurately identify them and map out strategies to fully serve them. New markets have also opened up in other countries and regions that we must adequately research and go after.PROPOSED SOLUTIONSWe shall have to develop discussion gu ide book for our focus group work and also a manual on the research process orientation. Five additional staff shall be recruited for our in-house research work. Of the staff employed two with a background information technology and electronic business or commerce shall be needed for our web-based businesses. Materials shall also be procured for our in-house focus group work. New Information systems shall be purchased to seamlessly weave data output from the different departments with that of marketing research.From our customer research studies, we shall be better placed to take advantage of the opportunities that have risen up online.   It is our goal to match the enormous opportunity online with the strength of our new staff members, with the background in electronic business or commerce.   The business and marketing plans shall provide details on how new emerging markets shall be entered into and existing ones developed. The plans shall also outline ways and means of forging solid relationships with marketing agencies and other stakeholders.ConclusionIt is our wish that if these measures are implemented, we shall not only see a vibrant marketing research department but also the kind that contributes enormously to our company’s bottom line results.Appendix 1THE MARKETING RESEARCH PROCESSMcDaniel and Gates (1999) have outlined an eight stage procedure for conducting marketing. These are:a.Problem or opportunity identification and formulationb.Creation of research designc.Selection of research methodologyd.Selection of sampling proceduree.Collection of dataf.Analysis of datag.Preparation and writing of reporth.Follow upa.Problem or opportunity identificationDuring this stage attempt is made to identify the problem at stake or the opportunity to be taken advantage of. Attempt is also made to grasp the scope of the problem and also the opportunity. The information needed in solving the problem and the way and manner it should be obtained is also dete rmined.   After having grasped the scope of the problem or opportunity, the research objectives are outlined. It must be stressed that it is essential for the problem under investigation to be thoroughly understood as the other subsequent stages rest on this stage.b.Creation of research designAt this stage, the researcher devises a plan or an approach for answering the research question. In doing so, the researcher must opt for an approach that is cost-effective and also provide the highest possible information for decision making.C.Selection of research methodologyThere are essentially three major methods for carrying out marketing research. These are surveys, observation and experiment. At this stage therefore the research should select one or a combination of them to collect the information needed.d.Selection of sampling procedureA sample is a subset of the population the researcher is interested in.At this stage therefore, the researcher decides on which members of the target population should be used for the research†¦ The researcher must determine whether he would give each and every member of the target population equal opportunity to participate in the research or only a select few shall be used.e.Collection of dataThis stage entails the collection of the information that the researcher is interested in.   This can be interviewing, survey questionnaire, and observation. The researcher can decide to collect the information himself or ask other persons to do so on his behalf.f.Analysis of dataThe data collected is analyzed at this stage to give meaning to it. From the analysis, it makes it possible for the researcher to interpret the results and offer recommendations and conclusiong.Preparation and writing of report.The analyzed and interpreted data must be communicated to the desired audience in a report. Since the objective of this stage   is to give understanding to what the researcher has found, the report was be tailored to needs of the a udience.h.Follow-upAt this stage, the researcher seeks to find out whether the results and recommendations made in a report have been used and also what has been the outcome of itAReferences1.Businessweek (2005). The Future of Tech, Businessweek ,20th June edition.McDaniel, C. and Gates, R. (1999). Contemporary Marketing Research, South-Western College Pub